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About

MGEMS is a line of luxurious, natural accessories created by Melissa Cohen and Manda Kovar.

About MGEMS

MGEMS is a line of luxurious, natural accessories created by Melissa Cohen and Manda Kovar.

The Story Behind The MGEMS Team. The Duo of Melissa Cohen and Manda Kovar began in 2001.

The Story Behind The MGEMS Team. The Duo of Melissa Cohen and Manda Kovar began in 2001.

In 2001, Manda’s brother recognized their shared passion for creating custom, yet affordable jewelry and introduced them. This introduction was the start of not only a friendship, but also a business partnership. The two hit it off instantly and MGEMS was born! The ‘M’ in the MGEMS brand name represents their initials.

Ironically, their paths to designing jewelry started very much the same. Both saw a lack of stylish, bold, individual accessories in the market. Neither could find exactly what she was looking for, even in New York City, the fashion capital of the world. As a result, each woman embarked on a similar journey and ended up taking matters into her own hands…literally.

Melissa’s journey began when she was looking for a statement necklace to wear to a party. After an unsuccessful shopping trip, she thought that the best way to get exactly the type of necklace she wanted was to make it herself. She immediately signed up for a beading class and made a distinct, chunky necklace unlike anything she’d seen in stores. The very next day a woman bought it right off her neck. This kept happening with each new necklace she created.

Manda was a student on a budget with upscale taste. She often admired the accessories department in stores such as Henri Bendel and Bergdorf Goodman. Unfortunately, these pieces were out of her price range. She, too, came to the realization that if she couldn’t afford to buy those pieces, why couldn’t she make them on her own? Like Melissa, she enrolled in a beading class and began selling her own signature pieces.

Then comes the introduction, Manda’s brother, Zach, took the liberty of introducing his sister, Manda to his college friend, Melissa. He saw talent and passion in both women and thought they would make great partners. He was right.

At first, MGEMS was a small side business ran from the kitchen table– a perfect venture for mothers of young children. Manda and Melissa enjoyed each other’s company and had fun developing designs and improving their skills. Of course, they hoped one day MGEMS would be much more…

In 2012, a remark from a friend encouraged the women to take their business to the next level. They improved their designs by introducing natural gems and began selling them to retail stores. Customers started commenting on the pieces and the unique “relaxed, yet elegant style”. These new pieces sold quickly and retailers were selling out of designs.

Their success speaks for itself. MGEMS is now available in retail stores spanning several states. The brand is expanding to new designs and to new retailers. It appeals to a variety of women from celebrities to students to mothers.

Stylish, Bold and Unique – MGEMS.